Exceptional work doesn’t just happen.
You make it happen.
Throughout my career, I’ve held myself, my teams, and my collaborators to the highest standards, pushing for greatness and refusing to settle for anything less than exceptional.
This relentless pursuit of excellence and craftsmanship is fueled by my desire to make each and every brand that I touch irresistible and iconic
Gaston Martinez de Hoz
With 22 years at Procter & Gamble and almost 5 years as a partner at Nimble Studios, I’ve honed the ability to deliver both strategic clarity and creative excellence.
There’s nothing I enjoy more than charting new territory or tackling seemingly ‘impossible’ challenges. Whether entering a competitor-dominated market, restructuring a brand capability to become a global benchmark, or even scaling Mount Aconcagua. I approach each challenge as an opportunity to collaborate, persevere, and succeed.
Those who collaborate with me become inspired by my wisdom and passion for brand building with thorough strategic thinking and great Design at its core.
Learn more about my thinking process
Career Highlights
Procter & Gamble (1996-2019)
In Marketing & Design leadership roles at P&G, I’ve tackled big brand challenges and delivered transformative wins through game-changing strategies and exceptional craftsmanship. I influenced corporate leadership to embrace innovative brand capabilities that harness the transformational power of Design, leaving a lasting impact on how brands grow and thrive.
Progressed through diverse leadership roles on local and regional brand teams with P&L responsibility, regional branding capabilities, and corporate-level functions. My career culminated in a dual role as Regional Marketing VP and Head of the Design Function for Latin America during my final decade at the company.
Inducted into P&G’s Brand Mastery Society
An elite honorary leadership group limited to less than 1% of senior brand builders globally, by appointment of the company’s CMO. Recognized for sustained exceptional mastery in brand building, pioneering company thinking and capabilities, and being a sought-after advisor by senior management.
Led the creation of global corporate capability tools like the Packaging Qualitative Assessment Tool and In-Store Material Qualitative Assessment Tool, setting benchmarks for design excellence across the organization.
Trained thousands of brand builders across all five continents as a certified trainer in Behavioral & Cognitive Science principles for Brand.
Member of both the P&G Latin America’s Executive Leadership Team and the Global Design Leadership Team.
Directed the Marketing Functional training for Latin America for 4 years and led P&G’s global In-store Marketing Center of Expertise.
For developing innovative marketing programs that delivered exceptional business results through outstanding creative ideas & execution
Twice winner of P&G’s Global Brand Building Award
Partner at Nimble Studios (2019-2024)
Worked with clients across the globe, steering business strategy, financials, and account management. Led engagements spanning North America, Latin America, Europe, China, Southeast Asia, and the Middle East, collaborating with key clients like Procter & Gamble, Kenvue, Colgate, Kimberly-Clark, and Freudenberg.
Bloom Brand Accelerator (since March 2024)
Founder and Brand Strategist. Partnering with clients across Latin America and the USA to accelerate brand growth and bring them into full bloom. Projects include new brand launches (logos, VisID, and packaging), total brand restages, and category-defining shopper reinventions at retail.
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