The artistic aspect when crafted well, is visually mesmerizing and evokes emotions that foster a deeper connection with the brand. However, it's the fusion of this creativity with a solid understanding of key brand building principles and Cognitive & Behavioral Science that enables me to intuitively discern when the art will effectively build the brand over time and when it won’t.
Moreover, it guides me in refining and polishing early concepts to ensure they are not only visually captivating, but more importantly intuitive and powerful in carrying the brand message.
