Accelerating brands into full bloom
With 3 decades of experience - including leadership roles as Marketing VP and Regional Design Head at Procter & Gamble and as a partner and Strategic Head at Nimble Studios - I’ve had the privilege of collaborating with global icons such as Gillette, Pantene, Pampers, Ariel or Colgate, all the way to small gems, helping each stand out and thrive in competitive markets across the globe.
This unique dual background in marketing and design enables me to deeply understand a brand’s vision and craft ideas that are both strategically disruptive and visually irresistible. I work hands-on with every client, ensuring their brands don’t just stand out – they bloom and become unforgettable over time. Together, we’ll craft strategies that accelerate your brand’s growth, reimagine packaging and in-store, and develop bolder visual identities – fueling business success and building enduring brand value
I see every brand as a seed of potential, ready to flourish. My mission is to nurture yours into full bloom, so it grows and becomes a true icon in the marketplace.
Where
we
Thrive
Packaging Design
Iconic Assets & Visual Identity
Strategic Growth Catalyzer
Building Brand & Design Mastery
What sets
Bloom apart?
Unmatched Breadth & Versatility
At Bloom, I draw on my experience working with brands across the full spectrum - from premium icons to value-driven challengers, and from beauty products to household essentials. Throughout my career, I’ve successfully launched new brands, led brand name changes, expanded brands across regions, and reshaped and revitalized mature ones. Whether working with ample resources or navigating tight budgets, I’ve helped brands across all 5 continents achieve impactful results that drive growth and elevate them to their full potential.
Expertise Across Client & Agency Perspectives
My leadership roles at P&G and Nimble Studios give me a rare dual perspective. I fully understand what it takes to drive results from both the client side - developing sharp strategies while navigating complex organizations - and the agency side - delivering innovative, creative solutions.
Proven Problem Solver
I thrive on tackling tough challenges - whether it’s breaking into competitive markets, overcoming resource constraints, or turning struggling brands around. Because great ideas and designs mean nothing without results, I focus on solutions that drive measurable impact. From delivering +80% revenue growth in Latin America and Asia at Nimble Studios to growing market share amid drastic budget cuts, revitalizing a dying business through bold packaging, or implementing game-changing brand strategies and capabilities at P&G - I turn challenges into success stories. And yes, along the way I’ve had my share of missteps, but each one has brought valuable lessons that now sharpen my instincts and strengthen the expertise I bring to every project.
Bloom isn’t about layers of hierarchy or delegating critical work. It’s about delivering quality and speed - without the overhead or bureaucracy of large agencies. You work with me personally every step of the way, complemented by partnerships with top-notch boutique design studios to bring our shared vision to life.
Personal & Hands-On Expertise
Leadership & Mentorship
I’ve built and led high-performing teams, mentored individuals to international success, and created processes that consistently exceed goals. At Bloom, my passion for empowering others extends to helping clients build internal mastery and capability - setting new standards of excellence for lasting brand success. For me, there’s nothing more rewarding than sharing my experience and insights to shape the next generation of brand leaders and create new masters along the way.
