Make it stand out
Marketing, Branding & Design consulting
From current business to future innovation
From sharpening strategy to improving craft in execution
Guiding Design & Advertising agencies in partnership with brand teams
Organization training to drive capability
Leverage expert network to deliver stellar work:
Design agencies, Copy writers, CGI & photography production, Retouching, etc.
that unleashes business growth
Where we thrive
Brand Equity
Iconic assets
Packaging
Shelf strategy
In-store design & execution
Selling lines & claims
Training
Gaston Martinez de Hoz
After 27 years, my depth of Marketing & Design experience both on the client and agency sides, equips me with an acute sense for creativity, intuition and a unique set of perspectives to identify sharp, actionable strategies and recommendations that will empower teams to elevate their brands to new heights.
There's nothing I enjoy more than charting new territory or tackling seemingly "impossible" challenges. Whether entering a new market "owned" by a well-established competitor, growing market share amidst significant budget cuts, restructuring a brand capability to become a global benchmark, or even scaling the heights of Mount Aconcagua - the steeper the challenge, the more I'm inspired to take it on, persevere and be victorious.
In Marketing & Design leadership roles at P&G, I've tackled big brand challenges and delivered big wins through game-changing strategies & exceptional craftsmanship. I've influenced corporate leadership to embrace innovative brand capabilities that harness the transformational power of Design, built teams that consistently exceed goals and mentored individuals to international careers.
At Nimble Studios, I have worked and influenced strategy on some of the most well-known brands at the local, regional and global
playing field. I spearheaded the growth strategies for the Latin America & Asia regions, resulting in a sustained +80% revenue increase, while achieving overall strong revenue and profit goals for the total agency.
Across my career I have had the opportunity to work on large, market leading brands as well as small challengers. Premium brands and value driven brands. I have spanned from beauty driven brands all the way to daily cleaning products. Brands with ample pockets and those with very scarce resources. I have worked on global brand projects, regional ones across all five continents as well as on local jewels. I have launched new brands into market, led brand name changes, expanded brands regionally, or simply focused on growing mature brands in their markets.
I am more than ready to help on whatever new challenge awaits.
Lets Bloom together!
Beliefs
Exceptional work doesn’t just happen. You make it happen.
Throughout my career, I've held my teams and agencies to the highest standards, always pushing for greatness and refusing to settle for anything less than exceptional.
This relentless pursuit for excellence is fueled by my desire to make brands Irresistible. Iconic.
Those who have collaborated with me become inspired by my passion and wisdom for brand building with thorough strategic thinking and Design at its core.
A deep understanding of both the art & science of creating Iconic brands.
The artistic aspect when crafted well, is visually mesmerizing and evokes emotions that foster a deeper connection with the brand. However, it's the fusion of this creativity with a solid understanding of key brand building principles and Cognitive & Behavioral Science that enables me to intuitively discern when the art will effectively build the brand over time and when it won’t. Moreover, it guides me in refining and polishing early concepts to ensure they are not only visually captivating, but more importantly intuitive and powerful in carrying the brand message.
Marketing
(strategy)
Design
Cognitive & Behavioral Science
(wow factor, booster)
(effectiveness)
