I help CPG brands unlock double-digit sales & profit growth by transforming packaging into a strategic advantage
Through Bloom’s proven framework, I bring together strategic clarity, behavioral science, and world-class design to deliver packaging that captures attention, builds emotional connection, brand trust, and closes the sale.
Eroding shelf presence?
Stalled growth?
Budget cuts?
Competitors grabbing the attention and market share you should own?
There’s a powerful growth lever, hiding in plain sight, that unlocks meaningful, measurable results: PACKAGING.
Because Packaging is actually advertising if you think about it.
That’s where I come in:
22 years leading Marketing and Design at P&G and 5 years as Partner at Nimble Studios.
Inducted into P&G’s Brand Mastery Society, awarded to fewer than 1% of global brand leaders.
Trained 2,000+ marketers and creatives across 5 continents in the science of effective packaging.
Analyzed 100+ packaging tests to uncover the 5 principles behind what works (and what fails).
Helped create the global qualitative packaging evaluation tool still used by P&G today.
Deep CPG experience: from premium to value, beauty and food to household, global icons to scrappy start-ups.
In a nutshell: Strategy. Design. Science.
I connect the dots.
And when you do that, packaging becomes a strategic advantage.
It becomes…
